HELPING ARTISTS MASTER THE BUSINESS OF ART, ONE STRATEGY AT A TIME
. Last fall I got ill and it lead to feeling depressed. I’ve dealt with anxiety and depression off and on in my life, and I’ve managed it very well holistically. But my husband was concerned and he said “you need to have something really fun to look forward to.” And he was right. So… Continue reading
A recurring question I get from artists is: “Should I give my art to a band for Album Cover Art in exchange for exposure, or should I charge them? And if so, how much?” This is a two part question. First, should you give it away for free? And second, how much should you charge?… Continue reading
(To learn about art licensing: sign up for my FREE ten week series called “ART LICENSING MADE EASY” which teaches how to license your art, negotiate contracts and know what to charge $$$. SIGN UP HERE! ) An artist wrote me to say that she wants to license her abstract artworks to be sold on products. But… Continue reading
This is one of the questions I received from an artist: Is it okay to make and sell print reproductions of a painting that was commissioned by a collector? My answer: Yes, absolutely! Selling print reproductions of your work is a smart business model that enables an artist to earn money again and again from… Continue reading
SELF PROMOTION IS NOT A DIRTY WORD (IF YOU DON’T PROMOTE YOURSELF, WHO WILL?) Alyson Stanfield, the Art Biz Coach (and someone I greatly admire), put on a Creative Content Camp this summer, which helped artists who are serious about promoting their work online. This got me to thinking about a few of my artist friends who are afraid… Continue reading
“Believe in your dreams. They were given to you for a reason.” Katrina Mayer I used to think that anyone with a little bit of talent could make it as a full time artist. But now, after working directly with over 1,000 artists since 2009, I realize that I was truly naive. Not… Continue reading
IT’S NOT WHAT YOU KNOW, IT’S WHO YOU KNOW Remember the old saying “It’s not what you know, it’s who you know” when it comes to getting big opportunities. This applies to every business, especially acting, writing, art and music. The person who gets the gig is not always the best or most talented; it’s… Continue reading
TESTIMONIALS HELP SELL YOUR WORK If your business model includes being commissioned to create work of any kind, testimonials from past clients will help you gain new clients. Why? Because there are too many scammers and slackers out in the world! It’s hard to know who to trust, and when you’re spending money you want… Continue reading
The more your name is seen on your art, the more you will be remembered as an artist, the more the phone will ring, the more people will visit your website. Two questions I get from artists on a regular basis: “Should I sign my name to my artwork?” And, “My art is being printed on merchandise. Should… Continue reading
“If you need a cash flow infusion in your business, reach out to ten previous clients” Tiffany Peterson Your NetWork = Your Net Worth Many creative entrepreneurs make the mistake of putting all of their marketing efforts into getting new clients, while ignoring the clients who have already bought from them. This is a… Continue reading
A common question I get from artists is: How do I find buyers for my art? To find out the quickest way to reach qualified art buyers, I interviewed Owen Garratt, an artist who has sold millions of dollars in art. Listen to the interview here: Maria and Owen Interview MP3 or watch the video, below… Continue reading
I’m going to share a secret with you – you can get PAID for your charitable contributions! Artists are constantly asked to give art to schools, charities, and even profitable companies. Yes, giving feels great! But, many artists are giving too much and it creates a financial hardship for them. If you are an artist… Continue reading