Artist Linda Ursin brought up a recurring problem that many artists have when it comes to selling their art. She wrote: “Many people say they love my art but I only sell a few pieces a year” I can relate. For many years, we would have people walk into Drew’s art studio, hang out for… Continue reading
Posts tagged business of art
What to do When your Client Won’t Sign a Contract for an Art Commission or License Deal
A reader wrote and described a common challenge that artists face: “My biggest problem is deals and contracts, and how to close a deal with clients in a way that we both win. When I talk about contracts most of my clients get scared.” Many artists use contracts for painting commissions, and most illustrators use… Continue reading →
How to get Free Press – The Art of the Press Release
I’m a bit of a media call girl, I must admit. A huge amount of my effort goes into public relations, all with the goal of building up the brand of Artist Drew Brophy through media exposure. Why? Because exposure = popularity = interest = fans = sales = success. The hard to swallow truth… Continue reading →
What to do When Your Client Doesn’t Like It
Drew is painting me a Buddha. I’ve waited a year, but since I’m not a paying client, it always gets put to the side! This week, he’s finally drawn up the sketch, which means he’s close to starting the painting. The Buddha painting is symbolic to the peace that we both needed to cultivate, following… Continue reading →
Success Formula From Live Painting Artist Michael Pukac
“I do a lot of research on other artists.” Michael Pukac, successful Los Angeles artist. One of the best ways to create your own success is to emulate someone else who’s already done it. Study them and their formula. Then put it to work for yourself. I’m going to share with you an inspirational story… Continue reading →
Art Licensing Basics Video – Generate Income again and again with your artwork
Here’s a basic video I shot to help artists understand the benefits of licensing their art to manufacturers: Also check this eBook out that will help with art licensing deals:
Should you go into Debt to Sell Your Art?
“Numbers don’t lie…” The other day at lunch I met a jewelry maker. She had her charms and chains and tools laid out on a table at an outdoor café, happily making wearable art in the Spanish charm of downtown San Clemente. She was a fan of my husband Drew, and she asked if I… Continue reading →
How to Never get Ripped Off AGAIN – For Freelancers
“Money is better than poverty, if only for financial reasons.” Woody Allen Being “ripped off”. I really don’t like the negative sound of those words. But I’m compelled to write about it because it’s a topic that comes up again and again. Yesterday an artist was in my office and she said that she’s been… Continue reading →
You’re on the Right Track being on the Wrong Track – Linchpin
“It’s easy to be against something that you’re afraid of. And it’s easy to be afraid of something that you don’t understand.” Seth Godin There’s one thing that I learned from bestselling author Seth Godin’s new book titled LINCHPIN: Are you Indispensible? It’s that I’ve been on the right track by always being on the… Continue reading →
Are you Selling or are you Making a Contribution? It’s all in your head.
“When you sell a man a book, you don’t sell him 12 ounces of paper and ink and glue. You sell him a whole new life.” Christopher Morley Are you just selling your work, or are you making a contribution? There’s a difference between the two, but only in your mind. You can be really… Continue reading →
The Art of the Deal – Feel the Fear and Make the Deal Anyway
“The greatest barrier to success is the fear of failure.” Sven Goren Eriksson Have you ever turned down a great opportunity because you were scared that you’d be taken advantage of? Or you were afraid that you would agree to something that you later would regret? There’s a fun term that I read in WATERSHIP… Continue reading →
Ten Questions to ask Before Hooking Up Your Art With a License
Hooking up with the right manufacturer to license your artwork is a little bit like looking for the right mate. It requires a little research and vetting on your end. Much like finding that special sexy someone that you want to wake up next to everyday, there are things that you need to know about… Continue reading →