“When someone offers you something, take it! When an opportunity arises, seize it!”
Journalists and television programmers are always looking for someone interesting to feature, and as a creative professional, you have one advantage over most other business owners: you’re interesting!
Talented writers, artists and photographers have a mystery about them, and the rest of the world wants to know more.
The advantage of being featured on t.v. or in a magazine article is this: free advertising. Just one t.v. spot or mention could garner you over a million dollars worth of marketing!
Knowing this, I’m surprised when I hear from friends who say, “yeah, that magazine called me for an interview but I’ve just been so busy….”
You should jump on any opportunity to be featured. And by jump, I mean get the journalist what they need, NOW. They work on a deadline, so respond immediately and send photos and be prepared BEFORE they call. (Read “Why Artists Should Shoot Themselves for tips on being prepared.)
THE SURPRISE T.V. EXPOSURE: A few years ago I received a phone call from a film student named Naz Namazi. She was creating a documentary about artists and their impact on the surf industry, and she asked Drew to be one of the four artists she was featuring.
We were extremely busy at the time, and I questioned what the quality of the film would be, as it was being done by students. But I encouraged Drew to say yes, because I knew it would be good practice for him to be on camera, and Naz was so passionate about her film that we couldn’t say no!
Naz and her crew spent several days filming Drew painting in his studio, and of him surfing, and they even came to our home and interviewed both of us in our back yard.
The other three artists wouldn’t commit to a film schedule. They were too busy and weren’t interested in putting in the time required.
Naz’ documentary evolved from being a film about surf artists to being a film about one artist: Drew Brophy. The film was excellent: interesting and entertaining to watch.
It was so well done, that Cox Channel 39 aired the documentary repeatedly over a 24 month period. Well over five million people were exposed to it! (We still get stopped regularly from people saying “I saw your documentary on TV.”)
The other artists missed out on this great opportunity because they were “too busy”. They didn’t see the value in being a part of this film, nor did they realize they would enjoy free advertising that was worth over any amount they would be able to pay themselves.
Just like us, I’m sure most artists get a lot of bull-hockey offers to do things that are time-wasters for people who are only self-serving. And it’s time consuming to consider every request.
But, every opportunity is worth considering, and I carefully sort out the time-wasters from the good ones.
I make it a point to seize every viable opportunity that life hands me.
Here’s a list of some of the opportunities you should seize and/or create yourself:
- Speaking Opportunities (at schools and events to share your experience or knowledge)
- Demonstration Opportunities (share what you know and your fan base will grow)
- TV and Radio Opportunities (free advertising while giving to the public)
- Magazine Interviews (same as above)
- Participating in a powerful Event with well respected people
- Charity Events that Give to the Giver (they appreciate what you bring to the table)
- Collaborating with another artist
- Learn new techniques by working with other artists
- Teach your techniques to other artists
These opportunities and demonstrations will not only serve the people who ask you to help, but they also serve you.
They will help you to improve on your public speaking ability, your people skills, your art, and your sharing of information to others.
So the next time the media comes calling, say “YES!” And enjoy the rewards.
Maria xxoo
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10 Responses
Great post Maria! I know that media attention works. I had a wonderful success media story in the 80s when I was designing count cross-stitch charts. A soon to be released new magazine “Cross-stitch & Country Crafts” wanted me to be their featured designer for the premier issue. All I had to do was let them publish (for free) one of my dinosaur designs. Of course, I said yes because I knew they would give away many thousands of that issue as publicity. They also showcased two more of my dino designs and told the reader that they could purchase them from me. That was HUGE! I received thousands of inquiries and grossed over $30,000 in three years by selling charts of my seven designs. I still get orders.
Joan
Joan, that’s a great story! Thanks for sharing, and also, thanks for the link and mention on your recent blog post. I appreciate it! (To my readers: Joan Beiriger is an art licensing expert and writes extremely helpful articles on her blog: http://joanbeiriger.blogspot.com/ )
Your city Public Access Cable TV station will air your videos of you–just take them in.
I was on Public Access TV in San Francisco and people recognized me on the street.
I have a LinkedIN group: Artist Marketing Resources –all artists are invited to join and promote themselves and make connections there!
It’s a new group w/lots of amazing members already…
Maria, you can join and promote your newsletter in my group to get more subscribers
Marie, I hadn’t thought of submitting videos to Public Access TV. Thank you for the suggesetion! Also, i want to let you know that your posts are so helpful to me. I’ve used a lot of the info you send out. And yes, I’ll take you up on the offer to promote my newsletter. I’ve already joined – I’ve been getting your emails almost daily!
I am thrilled to learn all this, as I am at the point where some opportunities seem to be cropping up, and yes one in particular I missed
(the deadline that is) because I was in the throws of a scenic art project. But I did follow through with a phone call and maybe I will be able to make it work in the near future.
Thanks for a great article and reading the others with great interest, but no time to comment! AAARRRRGGG.
Maria,
Thanks for this post. Great one, to be sure.
Also, try to voluneer for work at your local chamber of commerce.
Send out a newsworthy press release to your local newspaper.
They may decide to interview you or write a feature about you.
Try a direct mail campaign advertising your product or service.
This will work in certain cases more so than others.
Invite reporters, editors and journalists to your home and mainain good relationships wih them. Keep updating your media list.
Prepare flyers, brochures and posters about Drew and company.
Pass it around to your target audience. Choose with care.
Your local church and YMCA and rotary are also good places to network and build solid relationships. Hope this helps you.
Cheerio, folks.
Great post and great story. Anywhere that that documentary can be seen? Would love to ck it out. Thanks so much!
HI MARIA,
I AM A CUSTOM SHOE ARTIST AS WELL AS OTHER ART TOO,I WAS WONDERING HOW TO GO ABOUT GETTING MY NAME OUT THERE,I WANT TO MAKE A LIVING DOING THIS ANY HELP AT ALL WOULD BE GREATLY APPRECIATED.
THANK YOU
CHARLIE(SOLECREATOR41)MONROE
YOU CAN SEE SOME OF MY WORK UNDER KUSTOM KORNER ON FACEBOOK ITS THE PROFILE PIC OF SPIDERMAN OUTFIT
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Thanks for this post Maria, the only problem i have with media exposure is the the people in the media don’t know about art and what kind of questions to art the artist. Sometime you have to lead them on,